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Mental accounting and risk perception in the context of behavioral finance: an empiral evidence in Marmara University
Ulusan Polat, Meltem; Polat, Levent (Marmara Üniversitesi, 2019-06-30)With the prevalence of behavioral approaches to the consumption – and investment-based decisions of individuals, the mental coding of gains and losses employing the value function of prospect theory has been studied ...